Station Profile

marvingayeFormat & Call Letters

Coachella Valley's Old School and Smooth R&B - Rhythmic AC KMRJ FM

Format Description

JAMMIN' 99.5 is targeted to reach affluent adults age 25-64. JAMMIN' 99.5 is #1 with women 35-64. It's also in the top 5 with adults 25 to 54.

JAMMIN' 99.5 is the only “Adult” Urban Contemporary radio station in the Coachella Valley market.

JAMMIN' 99.5 boasts a heavy emphasis on music, personality, and community involvement.

Programming: JAMMIN' 99.5 is Coachella Valley's exclusive R & B radio station, playing a blend of Old School and Smooth Jazz music. 

michaelArtist Profile: JAMMIN' 99.5 features R&B and Classic Soul by artists like Salt ‘n’ Pepa, Robin Thicke, Al B. Sure, A Tate Of Honey, TLC, Janet Jackson, Prince, Temptations, Parliament, Chic, Bobby Brown, Ace of Base, Michael Jackson, Alicia Keys, Rihanna, Beyonce, Christina Aguilera, Deniece Williams, Paula Abdul, Destiny Child, Patti LaBelle, Donna Summer, Fergie, Gloria Gaynor, Jay-Z, Jennifer Lopez, Luther Vandross, Madonna, Mariah Carey and much more. 

Station Philosophy: JAMMIN' 99.5 is committed to serving the community that makes up the station’s loyal audience. With a variety of local events, issues, entertainment, charities...If it grabs the community's attention, it gets the attention on JAMMIN' 99.5 FM.

Get exposure to thousands of new customers each week with JAMMIN' 99.5 FM.

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Demographic Profile

JAMMIN' 99.5's listeners are in their prime spending years.

Age: JAMMIN' 99.5 targets adults 25 to 54.

Gender: Females 12+ living in Coachella Valley favor JAMMIN' 99.5's format.

- 56% of  Urban AC listeners in America are female while 44% are male.
- Over 75% of this consumer group falls significantly into the 25 to 64 age group.

Education: Over 55% have attended college. Almost 35% have completed high school.

Household Income: JAMMIN' 99.5's listeners have earning power.

woman cooking- Over 30% of JAMMIN' 99.5  adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 
- Almost 40% have a annual income of more than $50,00.
- Almost 20% have an income over $75,000.

Occupation: JAMMIN' 99.5 targets individuals who are employed full time in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

JAMMIN' 99.5's format targets consumers with high disposable income. 

JAMMIN' 99.5 Listeners

woman shopping 6- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
-  Are big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoy going out to restaurants often every month. Almost  90% went out in the past month.
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Home: JAMMIN' 99.5 targets home owners. 

construction 12A huge category with these consumers is home improvement and home decorating.

In the past year many of JAMMIN' 99.5 listeners have spent money on painting or wallpaper, remodeling bathrooms and kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.

Investments: JAMMIN' 99.5 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: JAMMIN' 99.5 attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. JAMMIN' 99.5 listeners enjoy going out to music concerts, sporting events, bars and restaurants.

JAMMIN' 99.5 listeners are in their prime income and spending years.

Here's Why JAMMIN' 99.5 Targets Women

woman shopping 11180% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
25% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
85% of all new vehicle purchases are directly influenced by a woman.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

JAMMIN' 99.5 targets listeners with purchasing power.

Mornings With Dave Acosta Weekdays 6-10 am on Jammin' 99.5

coachella 4Dave started working at an AM station playing a lot of the oldies like Aretha Franklin, Stevie Wonder and The Temptations -- the music he grew up listening to as a young kid and now plays on Jammin’ 99.5 today.

A few years later, Dave was working in Palm Springs and fell in love with the desert. He worked at area stations until he heard there was a new station playing the music he loves and grew up listening to as a young boy in Philly - Jammin 99.5, which plays the best in Old School. Dave became the morning guy. Dave is also Marker Broadcasting’s Production Director. When he is not playing his favorite Old School artists on the radio, Dave confesses that he enjoys singing their songs at local karaoke bars.

Listen to Dave Acosta Weekday Mornings 6AM-10AM on Jammin' 99.5.

  Jammin' 99.5

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